Bain analysis 2017 chinas mainland luxury market by category b rmb. Including but not limited to industries such as automobiles, jewelry and watches, clothing and accessory apparel, cosmetics, wines and spirits, fragrances, and travel goods have been on an upward marketvalue climb for many years. Luxury goods worldwide mar 2011 ds worldwide market study, 2011. Global personal luxury goods sales, 20142016 source. In mature countries, which feature market saturation, luxury growth also has been made.
Luxury goods worldwide market study fallwinter 2014. Todays post will deal with the responses by luxury goods firms to the development of the global market for their products. Worldwide personal luxury goods market trend 19952011e, b. Global powers of luxury goods 2014 in the hands of the. Worldwide luxury markets approaching the trillion in 2014. A study on the performance of the luxury industry during. Marketing plan luxury industry loewe cite this for me. Growth in the luxury car market was solid, up 10% from 20, driven by emerging markets, where luxury vehicles are still.
Written by ekaterina dubinina executive summary this report focuses on luxury goods industry, which has been growing rapidly over the past few decades due to the economic growth of developing countries. Worldwide sales of personal luxury goods are set to rise 46 percent this year at constant exchange rates compared with a 6. That reflects healthy growth of 7% overall, driven primarily by luxury cars and luxury hospitality. This information is confidential and was prepared by bain. Luxury goods worldwide market study, fallwinter 2016 as. Luxury market 2 spotlight on china retail issue 7 luxury market 2 exhibit 1. Luxury goods worldwide market study, 2011 10th edition. A study on the performance of the luxury industry during the financial crisis.
Bain luxury goods worldwide market study spring 2019. Driving the growth of the luxury goods market are the emerging middle. That represents % growth over 2014 at current exchange rates, while real growth at. Louis vuitton published on apr 20, 2017 a group project which analysed the brand louis vuitton, including a case study of a brand identity crisis and how it was overcome.
In 2018, 6 percent global growth at a constant exchange rate led to 260 billion in sales, which is expected to balloon to. Our fallwinter 2018 luxury goods worldwide market study highlights seven trends that will shape the. Luxury market share in china 20152025, by product type. The global personal luxury goods market reached in 2018 a new normal pattern of growth, confirmed also for the current year and the short term up to 2025. Cagr of the global luxury goods market 20142019, by region. Here, we dissect the report in detail to present the six key insights luxury brands need to know. For next year, we expect growth similar to 2014, claudia darpizio, a partner at bain and author of the study, said.
The market is segmented based on product type, gender, mode of sale and geography. The findings reveal how seven luxury consumer segments are creating new opportunities in the market. Global luxury goods sales growth to stabilize in 2015. The luxury markets in turkey, china and japan are expected to rise. Considering all segments, the luxury market grew by 5% to an estimated 1. Although the luxury market is ready to grow, its rules are changing rapidly. The global luxury market exceeded 850 billion in 2014. Digital is happening quickly and forcefully, driving luxury brands to be far more customercentered in. Luxury goods industry revenue in china until 2020 statista. Personal luxury goods retail sales value in china 20152025. If firms producing luxury products are consistently outperforming the market it can be inferred that luxury goods and services were not as vulnerable to the recession. Market development is leading to significant growth in experiential luxury. China was also the fourth largest luxury goods market in 2015, taking up 7% global luxury sales, just behind europe, the.
The industry data come from the 9th annual bain and company luxury goods worldwide market study, directed by the partner who heads bains fashion and luxury practice, claudia darpizio. For a copy of bains luxury goods worldwide market study, 12 th edition or to schedule an interview with claudia darpizio, please contact cheryl krauss at email. The overall luxury industry tracked by bain comprises nine segments, led by luxury cars, luxury hospitality and personal luxury goods, which together account for more than 80% of the total market. From 2014 to 2017, 65% of brands managed to grow revenue, but of that. Americas surpasses china as luxury goods growth leader. Yesterday i wrote about longterm trends in the personal luxury goods industry, as seen by the bain luxury goods study. Indeed, the travel sector grew faster than luxury goods by at least 5 percentage. Bain in addition observes that international tourism is playing an increasing role in the luxury goods market, and focus should therefore be placed on nationality rather than geography of consumers. Major trends affecting growth in luxury market industry. Worldwide luxury goods market manages 46 percent revenue growth into 2014 despite regional worries, lingering weakness. Luxury goods market by product type, mode of sale and. A keen eye for changes ahead and the ability to adapt business models and pricing structures to match will be crucial for luxury brands to stay afloat. Luxury goods worldwide market study spring 2011 update milan, 3rd on by any 3rd party without bain s prior written consent may 2011. The prior day, monday, the topic was shortterm revenue growth prospects.
But with new, interesting and differentiating pillars of the next gen luxury. Global luxury goods worldwide market study 9th edition. Annual growth rate of luxury goods sales in china 20122021. The key players in this market are wellestablished brands such as louis vuitton, hermes, gucci, chanel, rolex, and cartier. Share of global personal luxury goods market, by distribution channel and format. The just released 2014 edition of the report luxury goods worldwide market monitor 2014 shows that over the past two decades the luxurygoods market has more than tripled, from. Luxury goods worldwide market study, fallwinter 2018.
Estimated value n china sales o ersnal luxury goods rse signiiantly t 20 illion euros in 201 7 reresenting a 15%. Luxury goods worldwide market study winter 2014 bain. Luxurygoodsworldwidemarketstudy spring 2011 update 042811. New market dynamics club essec luxe paris december 1st, 2016. There are striking differences across the regions in the global luxury goods market.
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